How To Succeed As An Entrepreneur: The 3 Secrets of Success
Written by Nicolas Kao
Are you struggling as an entrepreneur? That is part of the journey. Becoming successful goes beyond just having a good product, you need to understand how to connect your products with a market and in order to do it, you have to learn about the needs of that market. In this article you will learn the secrets on how to become a consistently profitable entrepreneur.
It doesn’t matter if you have a physical product, a digital one or a service; your business will definitely benefit from the information I have to share with you! 🙂
Ideas Aren’t Everything…
In order to learn how to succeed as an entrepreneur you need to understand some fundamental concepts…
What is the value of a “good” idea if you don’t understand how to bring it to the market? Learning to execute the ideas properly is one of the weaknesses of the great majority of entrepreneurs.
The right execution will marry your idea to a group of people, those people will then become passionate about your brand and business.
Imagine 3 similar companies: Facebook, MySpace and Friendster.
Why did Facebook triumph? Simply because MySpace and Friendster were not competent enough to execute the very same idea more efficiently than Facebook.
Competition shouldn’t be measured in quantity, but in quality. This means that with the right execution, you can blow your competitors out of the water.
Before I get into how to execute ideas effectively you need to understand two other concepts: Profitability and Attraction.
The Key To Profitability…
Your business should have a front-end and a back-end. In the front-end your goal is to transform as many visitors into customers, you want to create a direct communication channel between the customer and your brand.
The back-end of your business should be constituted of offers that complement your main offer. The profitability happens in your back-end.
After you have acquired the customer’s contact (front-end), you can then market and re-market to him/her indefinitely as long as your offers are relevant (back-end).
One of the most profitable strategies in business is to create a front-end that breaks even…
Imagine acquiring customers for free (with front-end offers covering advertising costs), and then sending those customers into the back-end of your business were they engage with multiple levels of your offers that complement your main offer (bundles, higher ticket items, personalized services, etc…).
A successful entrepreneur understands that mastering acquisition is the key to a sustainable and profitable business. Learn to break-even in your acquisition and build a back-end to master your profitability.
Attraction is Underrated…
What is the point of acquiring a customer if you don’t know how to keep him/her engaged with your brand?
Attraction is one of the most overlooked aspects of business, and it is also one of the essential concepts that will allow you to access the full potential of your business.
Attraction can help you bring more customers and also increase the life-time value of the customer.
If you want to learn how to succeed as an entrepreneur, you have to understand how attraction works.
The first step is to find the right customers, your offer won’t be perfect for everyone…
Attraction is the most complex and important aspect of your offer. Being able to get it right will make all the difference in your business.
For this concept I highly recommend a book called: The DotCom Secrets.
What You Will Learn In DotCom Secrets
When I got started back in 2013 I wish I had a book that could outline the process involved in bringing the right customers to my busness, today there is one book that does exactly that! The DotCom Secrets Book was written by millionaire entrepreneur Russel Brunson.
And here is how it can change your business for the better:
The DotCom Secrets is the best book I’ve ever read on marketing, it is full of strategies to find, attract and engage the perfect customer. Everything inside this book will help you drive more targeted traffic to your offers, increase conversions and the lifetime value of your customers.
This complete guide will help you grow and scale your business online.
In this book Russel Brunson shares with the reader the actual strategies, tools and methods that he (an many more successful entrepreneurs/marketers) use to run multiple multi-million dollar companies online.
This book is perfect for anyone looking on how to grow their business in the most efficient way possible, and to whomever wants to know how to succeed as an entrepreneur.
With the DotCom Secrets Book you will learn:
- Evergreen strategies to growing a business online
- The strategies the author actually uses in his own businesses
- Finding your target market
- Traffic strategies
- Conversion strategies
- Sales strategies
- Email marketing strategies
- Actual scripts and templates
- A “How to Guide” on Internet Marketing
- And much more…
This book is all about increasing the lifetime value of your customers and creating attraction marketing systems, you will learn how to transform traffic you pay for into traffic you OWN and can re-market to indefinitely.
If you are currently struggling with getting customers to your business, or converting visitors when they show up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case.
Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing concepts, funnels and will simplify the sales process you need to be able to turn on a flood of new leads into your business and succeed as an entrepreneur.